Co-Op Village Foundation, Inc.

Marketing Plan - Main Product

For the village to be successful, its demographics need to match the local overall demographics. This is especially true in regards to age. Therefore, the village must appeal to all age groups and within those groups, must appeal to the high income, middle income, working poor as well as the poor.

Benefit Messages to be delivered to age sub-groups:

Young Persons. The community can help these persons by providing a means of home ownership in three to six years, help with child care, experienced advice and training, lower cost of living, security in the event of unemployment, dinners prepared during busy evenings, possible financial assistance, access to unaffordable assets, and dignity while starting a family and career.

Middle Aged Persons. The community can help these persons by providing a network of caring relationships, opportunity to reduce working hours, lower cost of living, daily adventure and an opportunity to serve others.

Retired Persons. The community can help these persons by providing caring relationships, opportunity to serve others and use their skills, home security while traveling, lower cost of living, daily adventure, caring assisted living when they need it.

Children. The community can help these persons by providing help with child care / rearing, caring relationships, stability, transportation, advice, experience in maintaining unselfish relationships, community involvement, and learning cooperation instead of competition.

Elderly and Physically Handicapped Persons. The community can help these persons by providing caring relationships, involvement, dignity, concern and attention, transportation, physical work and assistance, repairs, lower cost of independent living, protection and need for their advice and knowledge.

Homeless Persons. The community can help these persons by assisting in financing of home ownership, job training if necessary, providing jobs, low cost of living, transportation, dignity, caring relationships, access to unaffordable assets.

Home Ownership Message to most age groups:

Outside the Village:

Access to a new home in our current economic system costs $200,000.

Village Offering:

Access to a new home in the village will only cost each adult is only $40,000
Regardless of credit history / rating
Can be financed by the village for up to 40 years
Jobs and job training will be provided for those that need it.
Food and utilities
Child Care
Transportation
Health Care

Security Message to all age groups:

Dreaded “D’s”

The village economy would provide a lifetime shield from the financial impact of the dreaded “D’s”, that being: downsized, divorced, death of a partner, disease, disability, dementia and delinquent utility bills.

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Created 2007, Co-Op Village Foundation, Inc. | 1-850-623-8753 | HOME | FAQ |

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